Wellness Program Marketing.

A major concern in wellness programming is attracting staff members to participate and maximizing participation. When introducing a program, a letter briefly explaining the program signed by the president or CEO is a great endorsement.

Utilizing posters, newsletter articles, and flyers are excellent means of promoting the program. Other promotional methods to consider are e-mail and announcements at staff meetings. Ask wellness committee members to recruit participants.

Once the program is kicked off you might want to provide an incentive for any employee who recruits another employee to any of the program offerings.